• Server Based Development

    Modern development can be a complicated process, between build tools, deployment management, dependency management, version control, etc.  There are a lot of options out there, and we've spent a reasonable amount of time evaluating existing options and creating a process that works for us, for now.  In the end we reached the conclusion that a server-based development process works for us.  This post explains some of our challenges with other popular workflows, how a server-based workflow solves several of these challenges, and gives some insight about how our process works.

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  • Why choose Drupal for your nonprofit organization?

    Non-profit organizations have a lot of similar needs to other businesses when it comes to their Website.  They need to establish their brand, they need to increase revenue, they need to keep the public informed about updates, changes, and events.  But in a lot of ways, non-profits have some special considerations.  And this is what makes Drupal a great platform for Non-profits.

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  • WordPress Password Security

    I see it all the time, basic security principles totally ignored by otherwise responsible people.  Maybe it's ignorance, maybe it's laziness, but in every case, it's totally unacceptable.  If you own a Website, and for every Website you visit, you must use strong passwords and keep them private.  By far, the biggest security threat you face is poor password security.  Here is a list of the most commonly used passwords in 2013, it's astounding to me that people would actually use such ridiculous passwords.

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  • When is Time to Redesign?

    Designing and developing a Website is not a small task.  It's no wonder then, that most businesses hang on to an outdated Website long passed it's expiration.  For many, the pain of that last redeisgn still burns in their minds like it was only yesterday, even if it was five, six or seven years ago, or maybe even longer.

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  • Updating WordPress

    WordPress is sophisticated software, and as mentioned earlier, every software has bugs which can be exploited.  But as long as WordPress enjoys widespread support, these bugs are discovered and patched.  However, this only benefits you if you have the latest version installed in a timely manner.  Most times we see problems with WordPress sites, they are badly out of date.  So it's important to make sure your Website is regularly updated and this means more than just WordPress core, you most likely have plugins that add various features to your site, and they must be updated as well.

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  • Keep WordPress Backed Up

     

    Often overlooked, but when a Website is compromised and all else fails, restoring from a backup is your best ( only ) option.  It's just good practice, bad things happen, even if you are not hacked, your Website could break for a million different reasons.  I've seen updates break sites, installing plugins, hosting companies accidently deleting accounts, it goes on and on.  You always need a backup as your last resort.

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  • Why your Web design budget matters.

    Pricing a Website is a lot like pricing a car, it's important to know your budget before looking at vehicles.  And while two vehicles might be of similar size and shape, their prices might be significantly different.  This difference is often in the form of quality, refinement and experience offered.

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  • Year by Year Marketing Analytics Comparison

    We meticulously monitor all of our SEO projects for changes in their Google Analytics for clues as to what is working and what requires more attention. We often compare monthly changes by year, and at the end of the year, we like to see our progress and determine how much value we provide.

    Here is a good example of one particular client's data, comparing 2012 to 2013. This is a real client and this is real data. We took over the account in April and by the end of May we had redesigned their site and were in the beginning stages of their SEO program.

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  • Introducing the Next Big Thing in Franchise Brand Management

    We are very proud to announce The Corner Deli, our new brand management platform for franchises.  Taking a successful business and turning it into a successful franchise is a huge step, probably last on your list is how to manage your brand once franchisees buy into it.  But first on your list is probably how to attract new franchisees.  We have developed a solution that will help you with both.

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  • Ecommerce, Calculating the True Costs

    Many merchants looking into adding an ecommerce channel to their retail business are experiencing sticker shock.  Various changes in the online space contribute to higher than expected costs of doing business online. While it is still considerably less expensive to set up and operate an ecommerce store than a physical retail space, it is helpful to look at the whole picture to get a sense of what the costs of ecommerce consists of and why they are such.

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