It seems everyone is talking about Twitter, and you keep hearing about how businesses need to be involved in social media, and no social media campaign is complete without Twitter. With nearly 200 MILLION users, Twitter is a huge opportunity for businesses to engage customers and communicate with peers. But, you don't have time to learn a new Web site, and you don't get why anyone cares about what you ate for lunch.
Over the past couple of years, Google Analytics has risen to the top of of the Site Traffic Tracking game. There have always been several ways to track your Web site traffic, ranging from the basic statistical data provided by most Web hosts and hit counters to more advanced server side software such as Urchin. But Google Analytics brings some new features and advantages to this space.
A couple of advantages of Google Analytics over most Site Traffic reporting toools:
The hottest topic on the Web today is social media. Popularity of sites such as Twitter and Facebook have captured the imagination of traditional media and marketers alike. With Facebook's claimed 500+ million users and more daily page views than Google, it is a compelling platform for businesses to communicate with customers and attract new customers.
Today's market place is more demanding than ever. Customers expect more from their service providers. Let's face it, being all things to all people is a difficult task. Most of the business advisors I have spoken with tell us, "do one thing, and do it to perfection." Being a "Jack-of-all-trades, expert at none" is not a recipe for success. The best companies I know do one thing, and do it perfectly. Think Coca Cola, what do they do? They make some of the best beverages that are loved world wide!
Pricing is always a sensitive question, and is not always what it seems. More important than what a particular firm charges is what you get for that price. There are a lot of different strategies for pricing, often it is the goal to ofescate what a project will end up costing. Sometimes, there is hidden pricing, sometimes, there are ten thousand different prices for what may seem like the same thing (read a credit card bill!). Always, pricing is a factor of how much profit a firm wants to make verses what the market will bare.
A company's phone number is a treasured piece of property. We work hard to make sure everyone who needs to contact us has it. We work hard to promote it. So when a company changes their phone number, they don't do it lightly, there had better be a good reason.
This is our current dilemma, our old phone number just wasn't going to keep up with our needs. Not that there was anything wrong with the number. In fact, we had done a great job of getting that number out to everyone, and our call volume is up significantly.
Filezilla is a Free and Open Source FTP client (there is a server edition, too) that, to me, represents some of the best in open source software. As anyone who knows me already knows, I love open source. If you've been developing Web sites for a while, likely you have used Filezilla, or at least are aware of it.
We treat our computers like appliances. We expect them to turn on and operate flawlessly every time, just like the microwave. The only thing is, they are NOT appliances, more like organisms, with many moving parts that grow and change continuously.
When we are busy with our daily work, it can be quite frustrating when our computers don't work flawlessly. We can't afford down time, so we often ignore problems until they reach a point where productivity is impossible. When that happens, it is time to get IT involved.
The opportunity for abuse by Consultants in the Technology industry is vast. Like doctors and lawyers, IT professionals have knowledge that often far exceeds that of their customers.
Scott Sawyer Consulting would like to thank Barbara Hightower for the invitation. \"Closing Boot Camp\" is a class for Real Estate Attorneys to learn HUD closings and are exposed to other pertinent information. Scott Sawyer Consulting was asked to discuss Information Security as it relates to the legal industry as a professional service. Topics included: Identifying Threats, Technology Solutions, and Best Practices.
