Lead Generation

The Dell Law Firm needed an attractive, functional site for lead generation and credibility for the new local firm.

Clean, elegant design

Clean, Elegant Design

We wanted the focus of the site to be the content, so we kept the design clean, simple, and unobtrusive.  We chose a static hero image instead of the perfunctory slider, with a clear and concise call to action.  The result is a timeless, appealing site that puts the visitor's needs first.

Custom Theme and Plugins

Tasteful Sophistication

Our flexible custom theme framework packs powerful features, and puts them in the hands of editors.  With a custom post type and taxonomy, we relate blog posts to specific services, creating a more engaging, connected experience for readers.  Calls to action are created for each page, making it much easier for editors to change the hero image on every post.

Features include:

  • WordPress Theme Customizer for contact information.
  • Custom plugin for creating custom post types, taxonomies, and meta boxes.
  • Custom Sass grid framework.


Dell Firm Business Cards

Logo and Brand Design

Of course a new business wouldn't be complete with out a logo and brand collateral.  Our design team created several iterations of business card designs for The Dell Firm to choose from before settling on a look that is bold and crisp.  Additionally, we created letterhead and social media banners to finish their branding.

Project Timeline

Logo Design

Logo Design

We started by designing a bold, crisp logo that works equally well in black and white as it does in full color.  

Mobile First Website

Mobile-first Website

Fast, mobile first website design with our custom WP Builder plugin that streamlines creation of custom post types, taxonomies, related posts, and other features to streamline development.

Social Media

Social Media Campaign

In addition to monthly blog posts, we provide daily Facebook updates to build a community and push our content out to the public.

Business Card Design

Business Cards

We followed up the logo design with business cards, letterhead and other brand collateral.