Lead Generation
The Dell Law Firm needed an attractive, functional site for lead generation and credibility for the new local firm.
![Clean, elegant design](/sites/default/files/2016-11/design.png)
Clean, Elegant Design
We wanted the focus of the site to be the content, so we kept the design clean, simple, and unobtrusive. We chose a static hero image instead of the perfunctory slider, with a clear and concise call to action. The result is a timeless, appealing site that puts the visitor's needs first.
![Custom Theme and Plugins](/sites/default/files/styles/fluid/public/paragraphs/content/date%3Acustom%3AY%5D-11/theme-features.png?itok=-SUHtXNv)
Tasteful Sophistication
Our flexible custom theme framework packs powerful features, and puts them in the hands of editors. With a custom post type and taxonomy, we relate blog posts to specific services, creating a more engaging, connected experience for readers. Calls to action are created for each page, making it much easier for editors to change the hero image on every post.
Features include:
- WordPress Theme Customizer for contact information.
- Custom plugin for creating custom post types, taxonomies, and meta boxes.
- Custom Sass grid framework.
![Dell Firm Business Cards](/sites/default/files/2016-12/business%20cards.png)
Logo and Brand Design
Of course a new business wouldn't be complete with out a logo and brand collateral. Our design team created several iterations of business card designs for The Dell Firm to choose from before settling on a look that is bold and crisp. Additionally, we created letterhead and social media banners to finish their branding.
Project Timeline
![Logo Design](/sites/default/files/project/timeline/2016-12/timeline-logo.png)
Logo Design
We started by designing a bold, crisp logo that works equally well in black and white as it does in full color.
![Mobile First Website](/sites/default/files/project/timeline/2016-12/timeline-website.png)
Mobile-first Website
Fast, mobile first website design with our custom WP Builder plugin that streamlines creation of custom post types, taxonomies, related posts, and other features to streamline development.
![Social Media](/sites/default/files/project/timeline/2016-12/timeline-facebook.png)
Social Media Campaign
In addition to monthly blog posts, we provide daily Facebook updates to build a community and push our content out to the public.
![Business Card Design](/sites/default/files/project/timeline/2016-12/timeline-business%20cards.png)
Business Cards
We followed up the logo design with business cards, letterhead and other brand collateral.